Using Social Media to increase revenue and productivity is a direct consequence of social buying. Your customers are now socially empowered, highly informed decision makers when it comes to choosing the products and the services they require. There is no more yesteryear hard sell in any sales strategy.  Customers have leveraged the social space to make their informed decisions. Social Buying Social Buying on the other hand is when online resources have democratised access to information in Wikipedia, Google and other countless resources, thus empowering customers to diagnose their own...

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